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The luxury market has grown through digital marketing, with many brands benefiting from exclusivity, which limits product availability. While exclusivity boosts sales, it may negatively affect consumers' mental health. This study of 129 respondents explored the main motivation for purchasing luxury goods and connection to mental health.

Here the authors investigated the motivation of a short squeeze of GameStop stock where users of the internet forum Reddit drove a sudden increase in GameStop stock price during the start of 2021. They relied on both qualitative and quantitative analyses where they tracked activity on the r/WallStreetBets subreddit in relation to mentions of GameStop. With these methods they found that while initially the short squeeze was driven by financial motivations, later on emotional motivations became more important. They suggest that social phenomena can be dynamic and evolve necessitating mixed method approaches to study them.

In this study, the authors test different infill patterns to determine which would be the strongest and most durable for 3D printing applications, which have become an integral part of many facets of life.

Wearing sunglasses may offer protection against the negative health outcomes linked to exposure to ultraviolet waves. In this study, the authors test whether more expensive sunglasses offer better UV protection.

Smartphones are not only becoming an inseparable part of our daily lives, but also a low-cost, powerful optical imaging tool for more and more scientific research applications. In this work, smartphones were used as a low-cost, high-speed, photographic alternative to expensive equipment, such as those typically found in scientific research labs, to accurately perform motion tracking and analysis of fast-moving objects. By analyzing consecutive images, the speed and flight trajectory of water droplets in the air were obtained, thereby enabling us to estimate the area of the water droplets landing on the ground.

This study compares the voltage output of two potential alternative energy sources: water drops hitting a piezoelectric surface and water flowing through a hydroelectric turbine. The findings of this study suggest that harnessing kinetic energy from falling raindrops may be a viable alternative energy source.

The authors looked at how different blends of synthetic and non-synthetic fabrics protected against UV radiation.

The use of salt to melt ice is a common and important practice to keep roadways safe during winter months. However, various subtypes of salt differ in their chemical and physical properties, as well as their environmental impact. In this study, the authors measure the effectiveness of different salts at disrupting ice structures and identify calcium chloride as the most effective.

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

Consumers in India and the United Arab Emirates live in very different economic and cultural environments, and this study set out to measure how that shapes the way they shop and pay. Surveying 50 people in each country, they found that Indian consumers were more price-sensitive and favored cash, while UAE consumers prioritized convenience, gravitating toward credit cards, mobile wallets, and online shopping. The results offer practical insight for retailers, marketers, and policymakers working across these two fast-growing but culturally distinct markets.